Sama Sandy is a first generation American-born, of Liberian and Sierra Leonean descent. A majority of his formative years were spent in Atlanta, GA where he grew up in a single parent household with his older brother. As a teenager he and his mother relocated to Minnesota where he would go on to earn his college degree in Business Administration and Marketing from the prestigious Augsburg University. Furthering his passion for the creative and digital industry, he would later go on to earn a Web Development certificate from the University of Minnesota. Sama has over 10 years of providing his expertise to several organizations of varying sizes grow in the digital landscape while also providing his services to over a dozen personal clients via his company, Yayah Creative.